How to Write Sales Letters That Sell: Bird, Drayton.
Buy How to write sales letters that sell, Oxfam, Drayton Bird, 0749438762, 9780749438760, Books, Business Finance Law.
Drayton Bird: In order to build lists they should do what people have always had to do to build lists. I keep on start writing things and I’ve got a little note on my computer about the fact that marketing, essentially, hasn’t changed. I talked earlier on about Claude Hopkins and the way that he built a list of prospects which he could offer a free sample. Then he could take that list and.
About Drayton Bird. In 2003 the Chartered Institute of Marketing named Drayton Bird one of the 50 people who shaped modern marketing. He has worked in 54 countries with every brand from American Express and Bentley to Volkswagen and Unilever and written to sell everything from Airbus to Peppa Pig.
How to Write a Sales Letters That Sell, DraytonBird. Tested Advertising Methods, John Caples. Eicoff on Broadcast Direct Marketing, Al Eicoff. Scientific Advertising, Claude Hopkins. Profitable Direct Marketing, Jim Kobs. Ogilvy on Advertising, David Ogilvy. Maxi Marketing, Stan Rapp and Tom Collins. The Great Brain Robbery, Murray Raphel. How to Advertise, Ken Roman and Jane Maas. Writing.
Including over 60 examples of sales letters, this guide demonstrates how correspondence can be both persuasive and effective. It explains how to time letters for maximum effect, how to create offers which will gain a response, and how to keep customers reading to the end of the letter.
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure.
How to write sales letters that sell. (Drayton Bird) Home. WorldCat Home About WorldCat Help. Search. Search for Library Items Search for Lists Search for Contacts Search for a Library. Create lists, bibliographies and reviews: or Search WorldCat. Find items in libraries near you.